Shopping Feed Management

Shopping Search Engine Feed Development and Optimization Services

We can develop and optimize XML Trusted Feed services for all the major shopping search engines listed below. We will design, build, launch, monitor and manage your programs, based on how your product database changes - whether daily, weekly and monthly, by season or special event.

Each shopping comparison site accepts data feeds in a slightly different format, uses a slightly different naming convention and a different specification for its data feed format. They also have differing inclusion policies - usually some form of fee for inclusion or PPC (Froogle is the exception - it's free). Differences apart, the data feeds typically require URL, click-through URL, title, description, body copy and keywords.

cyberThink Can Offer Shopping Feed Services with the Following Shopping Search Enginess

• BizRate
• Froogle
• Kelkoo
• MySimon
• PriceGrabber
• Shopping.com
• Yahoo Shopping
• MSN Shopping

Shopping Feed Management Service Provides the Following

• Feed Creation
• CORRECT Product Categorization
• Product Exclusion/Inclusion at the Engine Level
• Competitor Product Price Comparisons
• Product Level Bidding
• Product Level Revenue Data
• Campaign Assessment Meetings
• Click Fraud Negotiations
• Personal Account Managers
• Competitive Analysis
• Detailed Campaign Analysis and Reporting

Pay for Inclusion

Search Engine Submission

Paid inclusion search engines provide a very effective way to deliver fast results. If your website is constantly changing to display offers you could benefit from using paid inclusion as content is refreshed on a regular basis. This allows you to have greater control over your search engine listings and provides a cost effective channel for delivering fresh content.

Pay-for-Inclusion service does not guarantee placements. However website review, indexing and listing somewhere in the search engines index is guaranteed. Pay for Inclusion services may speed up your inclusion, or guarantee a site review, or give you better ranking. The result of pay for inclusion depends on how well your webpage is optimized.

cyberThink can offer pay for inclusion strategies with the following search engines Yahoo Search submit, Looksmart Listings, Teoma/Ask Jeeves, Inktomi.

Benefits of Pay for Inclusion.

• Quick inclusion into the database. At most 7 days. You don't have to wait "forever" biting your nails. Especially if you have a new site that you want to give a jump start
• Your site is included in the database as long as you pay or your subscription lasts. There is no dropping of your site due to a change in algorithm or some other changes
• Your site will receive repeated spidering at Every 48 hours. This gives you the opportunity to tweak your pages and see what works and what does not. You can even use this to research and see how the search engine algorithm works. That is, what causes high and low rankings

As with all other cyberThink services there is a structured approach to pay for inclusion to ensure maximum success.

• Page Analysis
  We will select the best pages that we believe will perform well and bring in qualified traffic. This process ensures that the optimum numbers of pages are included to prevent overspending on unnecessary content inclusion.

• Optimization
  If the site has been through a cyberThink search engine optimization campaign this step will already have been covered. For clients only requiring a pay for inclusion strategy we will optimize the pages selected for inclusion to ensure that they rank against their target phrases.

• Account setup
  Once the pay for inclusion strategy is in place we will set up the accounts with the relevant inclusion providers.